Over the years, digital technology has become more prolific when it comes to promoting music and selling records. With artists such as Lady Gaga, digital technology is especially important in her success and widespread fan base, with some industry experts suggesting that a third of her total income comes from the social media website of Twitter. This is because she makes it a point to interact with as many fans as she can through the site, and ensures her fans purchase her music legally by creating a relationship with them through para-social interaction. Before the release of singles from The Fame in 2008, Lady Gaga was previously an unknown in terms of chart music, only doing fairly small performances with very different music to what she does now. However, after the release of Just Dance, her popularity increased when her song rocketed into the international charts. As of January 2013, Just Dance had over 150 million views on Youtube. This single was originally released digitally worldwide and has sold over a million copies. The existence of Youtube has really helped increase Lady Gaga's fame as more people can access her music. The iTunes store and Amazon have also helped her fans to buy her music legally for a fairly good price.
Her online success is comparable with the equally successful Nirvana, who as their album 'Nevermind' was released in 1991, didn't get the advantages that Lady Gaga had with digital technology such as Twitter. Facebook and YouTube, however since their singles have been uploaded on YouTube and various fansites keeps their music still going today.
