Explore the marketing strategies used by your selected industry. Use the examples you have studied to illustrate your answer. (30)
Research
Mad Men
- DVDs (All the seasons, also on Blu-Ray)
- Books (Fashion File, Sterling's Gold, The Illustrated World)
- Barbie Dolls (Of the main characters like Joan, Don, etc)
- Calendar
- CDS
Lost
- DVDs
- T-Shirts
- Books
- Mugs
- Ornaments
These marketing strategies will be used to help promote the programmes and will appeal to a wide range of audiences because of the variety of merchandise offered.
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